NBC’s Peacock the foundational platform for US darts growth?
The Professional Darts Corporation (PDC) confirmed on 29 May that its competitions will be streamed in the US by NBC Sports’ Peacock.The first PDC...
Premier League US viewership drop suggests less entertaining season
The Premier League continues to grow in the US, maintaining an average audience of 500,000+, for a fourth consecutive year, but NBC Sports’ average...
Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
WNBA attendance & viewership figures open the season strong
On the opening weekend of the 2025/26 WNBA season, 89% of arenas were near full capacity as the league continues to ride the wave...
Arthur Ashe Stadium to undergo $800 million overhaul
The electric atmosphere of Arthur Ashe Stadium has been the backdrop to some of the most dramatic moments in tennis history. The thrilling battle between...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...