TNT Sports and Discovery+ to form new WBD company
Streaming & Studios and Global Networks to operate independently from 2026Warner Bros. Discovery has announced plans to separate into two independent, publicly listed companies...
Why the US Open’s 2025 campaign actually works
Music, ticketing and marketing discipline make this tennis ad stickThere is a fine line in sports marketing between creating culture and chasing it. The...
What NASCAR has had to cover up in Mexico
NASCAR teams are making last-minute sponsor changes to comply with Mexican advertising laws.NASCAR teams are making significant branding changes ahead of the Viva...
NBA team sponsorship revenue up 91% in five years
Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...
Peyton Manning latest to invest in Denver NWSL
Two-time Super Bowl winner Peyton Manning confirmed on June 3 he has joined the ownership group of Denver NWSL. The former Denver Broncos quarterback will...
DAZN 1 lands on FuboTV while Fubo Sports integrates into DAZN
DAZN and FuboTV announced on 3 June that they have entered into a new partnership that will see both sports streaming platforms distribute their...
NBC’s Peacock the foundational platform for US darts growth?
The Professional Darts Corporation (PDC) confirmed on 29 May that its competitions will be streamed in the US by NBC Sports’ Peacock.The first PDC...
Premier League US viewership drop suggests less entertaining season
The Premier League continues to grow in the US, maintaining an average audience of 500,000+, for a fourth consecutive year, but NBC Sports’ average...
Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...