TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
New England Patriots latest NFL team to leverage new league investment...
The New England Patriots are now valued at $9bn following Robert Kraft’s decision to sell an 8% stake in the franchise for the first...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Amazon secures Masters streaming rights from 2026
Amazon Prime Video will join CBS and ESPN in broadcasting The Masters from 2026, with a new deal to stream early-round coverage that expands...
Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...
World Aquatics settles $4.6 million antitrust lawsuit with swimmers
The agreement brings to a close a long-running dispute over the governing body's past actions to block the rival International Swimming League (ISL)World Aquatics,...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...