Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...
World Aquatics settles $4.6 million antitrust lawsuit with swimmers
The agreement brings to a close a long-running dispute over the governing body's past actions to block the rival International Swimming League (ISL)World Aquatics,...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
La Liga revives plans to stage first league game outside Spain
La Liga is once again pushing for a league game to be held in the US, proposing the December 21, 2025 fixture between FC...
When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...
What ESPN’s WWE deal means for UFC media rights
Move raises questions about UFC's next steps as TKO Group eyes billion-dollar rights strategy.ESPN has announced a five-year agreement to bring WWE’s marquee live...
New league, new rules, new era for US women’s volleyball
The new unified structure is designed to accelerate the sport’s growth through independent ownership, national exposure and long-term sustainability.The US Pro Volleyball Federation (PVF)...
Why the CRTC’s OneSoccer verdict matters for Canadian sport
Canadian regulator has reaffirmed OneSoccer’s Canadian ownership and ruled that Rogers Communications gave the channel an undue disadvantage by refusing to carry it. The Canadian...