Manchester United uses landmarks to make fans fall in love
Manchester United brings a supporter’s idea to life ahead of its US pre-season tourManchester United will mark the beginning of its North American pre-season...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
ToonieBet named betting and casino partner of the Canadian Football League
Soft2Bet’s Canadian-facing brand ToonieBet secures Grey Cup rights and digital integrations across the leagueThe Canadian Football League (CFL) has announced a new partnership with...
UFC redefines backyard wrestling with White House plans
The UFC are in discussions with the US government to host an event at the White HouseUS President Donald Trump has announced plans to...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...
Dana White hints at split UFC media rights
UFC media-rights discussions heat up with streaming platforms increasingly likely to play a part.UFC CEO and President Dana White has said it is...
PSG online sales jump 744% after Club World Cup game
Despite reports the FIFA Club World Cup isn’t hitting commercial targets, Paris Saint-Germain (PSG) is benefiting from participating.The 2025 Ligue 1 and UEFA Champions...
Lakers’ $10bn sale to Mark Walter brings 46-year end to Buss...
The NBA’s Los Angeles Lakers have reportedly been sold by the Buss family to Mark Walter for a US sports record $10bn. News broke on...
Public cash for Royals and Chiefs stirs backlash in Missouri
New law offers major sports subsidies while critics cite unequal aidMissouri Governor Mike Kehoe has signed new legislation to help fund stadium projects for...
MLB invests in Jomboy Media to grow digital reach
Partnership aims to expand fan engagement and monetise original content across key eventsMajor League Baseball (MLB) has announced a strategic partnership with Jomboy Media,...