Brewers pivot from MLB to Diamond Sports for 2025 Telecasts
The Milwaukee Brewers have revealed that Diamond Sports Group will handle the production and distribution of its telecasts in 2025.This one-year agreement replaces a...
FIFA finds hospitality partner for expanded 2025 Club World Cup
FIFA is continuing to make commercial preparations for this year’s edition of the Club World Cup, the first to take place under a new,...
Steven Salz, Rivlary: esports has been rightsizing not downsizing
Esports experienced a monumental boom in 2020 as, with the pandemic restrictions limiting people’s options, sporting viewership and engagement went through the roof.The industry...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
Sky cements new golf deal with TGL
Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...
MLS NEXT and Girls Academy to fuel female youth soccer growth
MLS NEXT and Girls Academy have formed a strategic alliance to form new standards and developments for the growth of US soccer amongst young...
Genius Sports to create Madden-esque experience for NFL clash with NBC...
Video game elements are becoming increasingly incorporated into modern sports broadcasting as a means of boosting fan engagement and retaining audiences.As such, a collaboration...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...