Blue Jackets announce ‘historic’ home, road and third kit sponsorship
The Columbus Blue Jackets have revealed Columbus-based Safelite as the ‘first jersey sponsor in franchise history’, with the partnership commencing from the 2022-23 season. In...
Sportsbook VP expresses insider information concerns over Tampa Bay bets
The Vice President of a prominent Las Vegas sports betting company has stated that some bettors placing wagers on the Tampa Bay Buccaneers to...
Genius to provide ESPN with NCAA top-tier women’s basketball content
Genius Sports, official partner of the National College Athletics Association (NCAA), will provide data from the top-tier women’s basketball division to ESPN.The agreement with...
NFL searches for VP of Sports Betting in continued growth into...
The National Football League (NFL) has begun a search for a Vice President, General Manager of Sports Betting in a bid to build upon...
Genius details confidence in 2022 prospects in full year earnings report
Genius Sports recorded total revenues of $262.7 million in 2021, as the newly-NYSE listed sports tech and data firm details confidence in its trading...
Latest round of sports media rights terminations hits Russia
Sports broadcasting has been further limited in Russia, in a move described as a ‘politicised act’ by one company executive. Towards the end of last...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.As the collaboration is...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...