Bulls-76ers match becomes first dual-market sports betting telecast for NBC
NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...
PGA Tour players access NoBull training products in apparel partnership
The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...
NHL’s Russian business arrangements suspended
The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...
SBC Summit North America confirms July return to New Jersey
SBC Summit North America, the leading conference and tradeshow for the sports betting and igaming industry in the U.S. and Canada, is set to...
Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment
The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...
Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...