Sportadar extends HBL betting and gaming partnership
Sportradar and Bundesliga-Handball (HBL) have extended their existing agreement, focused around fan engagement for sports followers and bettors, for a further six years. Covering the...
PFL secures LatAm media coverage across Torneos’ DirecTV
The Professional Fighters League (PFL) has entered into an agreement with sports broadcaster Torneos, securing coverage on the latter’s DirecTV in Latin America.Covering the...
Sportradar to provide bet monitoring to newly established US league
The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...
Formula One furthers Crypto.com’s presence with Miami Grand Prix
South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...
Pelicans launches first co-branded credit card with Cardless
The New Orleans Pelicans has introduced the first Pelicans-branded credit card in a collaboration with financial technology firm, Cardless.Issued by First Electronic Bank, the...
Panther City Lacrosse Club forms ‘historic’ PlayUp partnership
Panther City Lacrosse Club has announced a partnership with PlayUp, as the latter becomes the National Lacrosse League (NLL) team’s first ever sports gaming...
PFL explores UK and Ireland expansion with Channel 4
The Professional Fighters League (PFL) has formed a collaboration with Channel 4 that sees the latter become the exclusive broadcaster partner of the competition...
Pelicans establishes ‘strong local partnerships’ with BetRivers Sportsbook
Online sports betting and casino company, Rush Street Interactive (RSI), has announced that its BetRivers Sportsbook is now an official partner of the New...
Team Marketing and Relevent to sell UEFA club competition rights for...
UEFA has signed two-separate deals with Team Marketing and Relevent Sports Group, naming the companies as sales partners for the 2024-27 cycle.Selected by the...
NASCAR releases co-branded American Express card
The National Association for Stock Car Auto Racing (NASCAR) has launched a new credit card in an extended partnership with Credit One Bank, as...