NHL’s Connor McDavid becomes BetMGM brand ambassador
BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.The collaboration sees the All-Star player become BetMGM’s first active...
WTA aids women’s equality with ‘historic’ Hologic partnership
The Women’s Tennis Association (WTA) and Hologic have formed a partnership which sees the medical device company as the global title sponsor of the...
Bulls-76ers match becomes first dual-market sports betting telecast for NBC
NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...
PGA Tour players access NoBull training products in apparel partnership
The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...
NHL’s Russian business arrangements suspended
The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...
SBC Summit North America confirms July return to New Jersey
SBC Summit North America, the leading conference and tradeshow for the sports betting and igaming industry in the U.S. and Canada, is set to...
Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment
The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...