NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...
Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...
Sportadar extends HBL betting and gaming partnership
Sportradar and Bundesliga-Handball (HBL) have extended their existing agreement, focused around fan engagement for sports followers and bettors, for a further six years. Covering the...
PFL secures LatAm media coverage across Torneos’ DirecTV
The Professional Fighters League (PFL) has entered into an agreement with sports broadcaster Torneos, securing coverage on the latter’s DirecTV in Latin America.Covering the...
Sportradar to provide bet monitoring to newly established US league
The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...
Formula One furthers Crypto.com’s presence with Miami Grand Prix
South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...
Pelicans launches first co-branded credit card with Cardless
The New Orleans Pelicans has introduced the first Pelicans-branded credit card in a collaboration with financial technology firm, Cardless.Issued by First Electronic Bank, the...