NBC Sports joins FOX Sports in broadcasting all 43 USFL matches
The United States Football League (USFL) has announced a multi-year agreement with NBC Sports to cover its regular and postseason games beginning in April...
NWSL boosts crypto education and investment with Voyager Digital
The National Women's Soccer League (NWSL) has named its first-ever cryptocurrency brokerage partner as US-based platform Voyager Digital.The league looks to build upon its...
NHL arenas ‘already in-use’ if players decide not to attend Beijing...
Gary Bettman, National Hockey League (NHL) Commissioner, has stated that US participation in the 2022 Winter Olympics is going to have to be a...
Athletes Unlimited fights climate change under Aspiration assessment
Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues.Beginning...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
Western & Southern strengthens links with tennis through sponsorship extension
Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years. The collaboration has...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
49er’s enterprises finalise £400m Leeds United acquisition
The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...