As of yesterday, the multi-year deal grants PointsBet Canada with the marketing and licensing rights to the NHLAA and further NHL Alumni across the country.
“What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique,” commented Glenn Healy, President and Executive Director of the NHLAA.
“From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to ‘Honour the Past’ and provide hope and help for all NHL Alumni and their families. I am thrilled that they will also be embracing our players’ roots and hometowns across the country where their NHL dreams began.”
Furthermore, Healy added that the NHLAA also chose PointsBet Canada because of the company’s focus on responsible and legal gaming, suggesting that it had been made clear in the partner’s conversations that the betting operator would play within the rules as a responsible gaming operator, delivering the important message.
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, added: “The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada.
“Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans.”
Last summer, the Canadian firm appointed Scott Vanderwel as Chief Executive Officer, following earlier senior hires for PointsBet’s Canadian operation. This furthered PointsBet’s commitment to launching its products and services in the country, as Vanderwel reported to CEO, Sam Swanell.
On the brand’s new collaboration, Scott Vanderwel, Chief Executive Officer concluded: “We are fully supportive of government efforts to create a regulated gaming environment because it will create a level-playing field that not only protects consumers, but eliminates the illegal and grey-market.
“We are thrilled to be able to join the NHLAA to use our collective voice to promote safe wagering as a legal operator.”