US Ski & Snowboard gains Textron Aviation sponsorship
US Ski & Snowboard has announced Textron Aviation as the organisation's official general aviation aircraft and aviation products sponsor.The manufacturer has revealed a ‘special-edition’...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.The NFL team is...
Continental Tire gifts fans in MLS partnership renewal
Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...
SBC Awards North America shortlists highlight success of US industry
The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally's Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock...
Mavericks boasts ‘good health equals victories’ in Therabody partnership
Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner.As the NBA team carries ‘good...
NHL renews Chemours partnership in sustainability push
The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...
NBA replaces Ziggo with ESPN as Netherlands broadcasting partner
The National Basketball Association (NBA) has secured continued coverage in the Netherlands via a broadcasting partnership with ESPN, with the latter replacing fromer media...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.The agreement will see...
FloSports boosts ice hockey offering via HockeyTech acquisition
FloSports has announced its acquisition of HockeyTech, a live and on-demand hockey streaming platform and sports data provider to teams, leagues and national organisations.The...
Genius Sports builds upon Entain and BetMGM partnership
Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement.The...