The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.
The NFL team is the second acquisition in the US for the UK-based firm after it sealed a deal with the Jacksonville Jaguars earlier this month. The team’s official pick’em game looks to ‘mirror’ games currently played across the UK.
Brian Sells, Bengals Vice President and Chief Marketing Officer, commented: “We are excited to partner with Low6 on the launch of our two new Free to Play games, which will provide an additional way for our fans to engage with the team on game day.”
The collaboration enables Bengal Picks players to make their predictions on designated match outcomes to accumulate as many points as possible.
‘The more points achieved, the increase in the likelihood of winning a bigger share of the prize pool. Each gameweek prizes include tickets to upcoming games and autographed merchandise’.
Additionally, the Ultimate Bengals game promises to award a weekly winner during the NFL season with tickets, autographed merchandise, and ‘money-can’t-buy’ experiences.
Jamie Mitchell, Low6 Co-Founder and CEO, noted: “We are at the start of Low6’s journey in the US. We’re delighted to start this new chapter and we’re looking forward to the American audience being able to enjoy a unique experience to bring them closer than ever to their favourite teams.
“We are very excited to be launching our proprietary gaming platform with the Bengals. We anticipate avid fans sharing their exciting pack openings online, trading with friends, and scoring fantasy points to win incredible money-can’t-buy experiences, all for free.”
Earlier this month, the enterprise announced a partnership with PointsBet and the PGA Tour to launch a free-to-play game based on the professional golf tour. This was a key part of Low6’s expansion in North America.
“The ever-growing GenZ and Millennial Bengal’s fans investing in ticket sales, year-over-year, demonstrates the demand to create a new digital inventory that speaks to this audience,” Mitchell continued.
“Low6 is well-positioned to capture this passionate fandom group through digital community-led mobile gamification that provides Bengals with new opportunities to drive engagement among their young fans and ultimately drive revenue back to the team.”
The group has also developed ‘significant’ gaming audiences for its existing partners including UberEats, UFC, European Tour and Glasgow Rangers FC.
Low6’s Chief Strategy Officer, Josh Turk, added: “With this latest partnership, we are pleased to activate the ‘Who Dey’ fanbase. Both games are unique experiences that we’re excited to incorporate into the Bengals official mobile app.
“We are committed to providing a first-class free-to-play gaming platform for Bengals fans.”