Caesars becomes first ever jersey patch partner of Washington Capitals
Washington Capitals has named Caesars entertainment as its first ever official jersey patch partner, in a deal that places the firm’s sportsbook logo on...
DAZN appoints Ian Turnbull in sports betting engagement boost
DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...
Sports Betting Hall of Fame Class of 2021 announced
The Sports Betting Hall of Fame will see five new members inducted in a special ceremony at the MetLife Stadium on December 1, 2021, during the SBC...
Timberwolves name Aura official digital security partner
Minnesota Timberwolves has announced a new partnership which names Aura the official digital security provider of the NBA side.The collaboration, sourced and negotiated by...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.The partnership will see...
Blackhawks aid Belle Tire in Chicago market expansion
The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.OFX has agreed...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.The...