LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season.The Bold Penguin logo is...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...
Inter Miami signs crypto firm XBTO as debut shirt sponsor
Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor.Prior to the agreement, Inter Miami was one...
Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...