The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.
The agreement will see the corporation continue as the official card of the NBA, as well as the Women’s National Basketball Association (WNBA) and the development competition the NBA G League.
In addition to the existing deal, a new integration is promised with the NBA 2K video game series to enable American Express card members to purchase the upcoming NBA 2K22 title on the 2K store and receive a code for virtual in-game currency.
The enterprise’s Jersey Assurance programme will also continue, which allows card members to replace or trade NBA and WNBA jerseys up to one year after they were purchased if the players change teams through trade or free agency, or change their uniform numbers.
American Express, which originally worked with the NBA in 1995, is also the official card of the league’s Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers and Miami Heat.
The NBA continues to increase its relations with financial technology providers as July saw both Cleveland Cavaliers and Boston Celtics form partnerships with socios.com, which saw the brand gain a digital presence on the teams’ site.