New York City FC eyes up sales ahead of 2027 stadium...

New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for...

Sportradar deepens AI usage with new CTO appointment

Sports data firm Sportradar has announced the appointment of Behshad Behzadi as the company’s new Chief Technology Officer (CTO).Assuming his role effective immediately today (1...

BetMGM reportedly set for big UK boost via Tottenham Hotspur deal

BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...

Talks of US Premier League games resurface as fan association prepares...

An executive from NBC Sports has revealed that talks between them and the Premier League have resurfaced over a potential 39th gameweek to be...

WSL and Women’s Championship smash attendance records

Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in...

Team Vitality leverages Abios’ tech to drive fan engagement

Esports club Team Vitality has partnered with Abios, an esports data and technology provider, to improve the club’s fan engagement application V.Hive with esports...

Burnley enlists Nordensa in latest sportstech move

Burnley FC has partnered with Romanian startup Nordensa to leverage the company’s technology and data-driven scouting platform.Nordesna’s solution factors football fans into the scouting...

FanDuel: Building a Canadian identity in a growing sports betting market

Entering uncharted territory can often throw up several challenges, but also a unique opportunity to grow a market in your own image. FanDuel entered the...

Premier League clubs agree in principle on new spending cap

At a meeting yesterday (29 April) Premier League clubs voted in principle for new spending rules to come into effect for the 2025/26 season.The...

European Leagues criticises lack of consultations in FIFA decision making

The European Leagues (EL) has expressed frustration at FIFA’s decision making whilst also citing significant pressure on domestic football caused by expanding international calendars.At...