Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.The NFL team is...
Olympic champion Zhan Beleniuk joins SBC Summit CIS speaker line-up
Zhan Beleniuk, the Olympic gold medalist and member of the Ukrainian Parliament, is to deliver the welcome address at this week’s inaugural SBC Summit...
ICC engages fans in Sportradar streaming partnership
The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...
FIBA ‘brings fans closer to basketball’ in J9 deal
The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner.In collaboration until 2024, the betting platform will...
Continental Tire gifts fans in MLS partnership renewal
Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...
SBC Awards North America shortlists highlight success of US industry
The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally's Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock...
Betway sponsors Stockholm Open acquiring ‘prominent branding’
The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.Commencing on 6 November,...
QPR confirm TebWin as betting partner whilst prioritising responsible gambling
Queens Park Rangers (QPR) has named online casino TebWin as the club's official betting partner for the 2021/22 season.The collaboration sees the blue and...
Mavericks boasts ‘good health equals victories’ in Therabody partnership
Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner.As the NBA team carries ‘good...
Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...