The collaboration runs until 2025, and grants the National Hockey League (NHL) side intellectual property rights to Bally’s, as well as providing Bally’s with access to team logos, marks and certain content rights.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” Predators Executive Vice President and Chief Revenue Officer, Chris Junghans, noted.
“Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”
The agreement marks the betting platform’s first partnership with an NHL franchise and its first with a professional sports team in the state of Tennessee.
As the first offering in this partnership, Bally’s promises to soon launch Smashville Selector – a free-to-play game that offers fans the chance to compete for ‘unique prizes’.
The game challenges fans to correctly answer five questions ahead of select Predators games, and is expected to launch in Tennessee in 2022.
Adi Dhandhania, Chief Operating Officer of Bally Interactive, the company’s digital division, added: “The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere.
“It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”
Creating further links in the betting industry, last year Nashville Predators appointed DraftKings as its official daily fantasy sports provider and official sports betting operator in a multi-year contract.
As part of the agreement, supporters of the team were entitled to a deposit bonus of up to $1,000 by downloading the sportsbook’s mobile application, as DraftKings’ sports betting lines were promoted during pre-game and in-game radio spots