The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.
The collaboration looks to ensure ‘world-class protection’ as the cleaning goods brand promises to supply disinfection products for thousands of cricket fans across the tournament.
Anurag Dahiya, Chief Commercial Officer of the ICC, commented: “The safety of everyone connected with the ICC Men’s T20 World Cup 2021 is of absolute paramount importance, and Dettol will play a critical role in ensuring this over the coming weeks.
“We are grateful to have Dettol’s hygiene and sanitisation products available at all World Cup venues, and to be supported by their broader expertise behind the scenes at this event.”
The competition is hosted by the Board of Control for Cricket in India (BCCI) and is taking place in the UAE and Oman from 17 October.
“It has taken an immense amount of effort to prepare for this tournament and the ICC is proud to be staging another global spectacle for our sport, one that we hope brings joy to communities and homes around the world during these difficult times,” Dahiya added.
Dettol is part of the Reckitt portfolio, which states its mission is to ‘protect, heal and nurture in the relentless pursuit of a cleaner, healthier world’, and according to a recent study, its ingredients are effective in breaking the chain of infection of COVID-19.
“Cricket is more than just a sport in this part of the world and hygiene has never been more important,” added Tahir Malik, Senior Vice President, Africa & Middle East, Reckitt.
“We are delighted to help play a crucial role in ensuring spectators can watch the world’s best players in action with the peace of mind that comes with the trusted protection of Dettol.”
Football has also begun a bid for a healthier, cleaner environment following the pandemic. Last month, Liverpool FC also entered a deal with a cleaning brand via its ‘Goals for Change’ partnership with SC Johnson – the producer of the Mr Muscle household cleaning product – in a bid to reduce plastic waste.
Earlier this year, Dettol itself also entered a partnership with the English Football Association (FA) to become the official hygiene partner of the governing body, whilst developing cleaning protocols to support the return of spectators to matches.