Breaking new ground: the rise of women’s football betting
The rise of women’s football is undeniable, with global tournaments like the FIFA World Cup and the Olympics driving record engagement. But can this...
Ineos comes to resolution to end New Zealand Rugby sponsorship
After months of back-and-forth debate over missed payments, Ineos has come to a settlement with New Zealand Rugby (NZR) to end its sponsorship of...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...
NBA working with FIBA to launch new European basketball league
Over the past weekend, NBA Commissioner Adam Silver confirmed that he is interested in creating a new European league. Having been in conversations with the...
Manchester City continue Asian expansion with Wake-Up 24/7 partnership
The Premier League’s Manchester City has confirmed Wake-Up 24/7 as its new official energy drinks partner in Vietnam, bolstering its growth across Southeast Asia. The...
Football Media launches AI agent to enhance sponsorships
Football Media, a leading sponsorship and digital advertising agency, has launched the world’s first football-dedicated AI agent, DEANE AI.AI has rapidly become one of...