Chelsea’s Mykhailo Mudryk faces investigation after drug test failure
Chelsea FC has confirmed it will cooperate with the relevant authorities to investigate why Mykhailo Mudryk tested positive for a banned substance.The investigation aims...
Tottenham Hotspur gains new sponsor in Tiger Beer
Asian brewer brand Tiger Beer has become the official international beer partner of the Premier League’s Tottenham Hotspur. Over the course of the multi-year partnership...
Independiente inks gambling deal as Argentina proposes ad ban
Argentine top-flight club Independiente has announced Sportsbet as its new front-of-shirt sponsor, despite possible restrictions.Under the agreement, the sports betting operator will feature on...
Armenian football strengthens commercial potential via FeedConstruct
The Football Federation of Armenia (FFA) has partnered with data provider FeedConstruct to enhance sports solutions and strengthen defences against integrity risks.Under the agreement,...
Subway signs multi-year deal for Women’s League Cup
The Women’s Professional Leagues Limited (WPLL) has named Subway as the official title partner of the Women’s League Cup in the UK. As part of...
French Top 14 and UCL broadcaster lists on London Stock Exchange
Canal+, a major sports broadcaster in France, listed on the London Stock Exchange today (Monday 16 December) following a meeting with the UK government...
Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...
Toni Kroos’ Icon League optimises sponsorships ahead of final
The Icon League, a football initiative led by Toni Kroos and content creator Elias Nerlich, has partnered with Shikenso Analytics to enhance its sponsorship...
Serie A receives new Meta tech to fight illegal streams
Serie A is collaborating with Meta to combat the illegal streaming of its matches on the company's social media platforms.As per the agreement, Serie...
Women’s football fifth most attended sport in England in 2024
The momentum enjoyed by English women’s football throughout 2024 is set to continue to pace in 2025, according to sports marketing agency Two Circles.Based...