DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app into the broadcaster’s platform.
The OTT sports entertainment firm’s app will be integrated into the Sky TV platform alongside other popular and prominent streaming services such as Amazon Prime Video and Disney+.
Sky customers can set up DAZN accounts using Sky Glass, Sky Stream and Sky Q, gaining access to DAZN’s boxing, MMA, UEFA Women’s Champions League and Saudi Pro League coverage.
Shay Segev, DAZN Group CEO, said: “This is excellent news for both DAZN and Sky customers. It makes it even easier to access the DAZN app in the UK and Ireland, with all the great boxing and combat sports that we are so well-known for, as well as top-level women’s football, the Saudi Pro League and much more.
“DAZN’s distribution strategy is to be as accessible to as many sports fans as possible, and Sky’s great technology through Sky Q, Sky Glass and Sky Stream, will help us get into more homes across the UK and Ireland, so even more people can discover the sports entertainment universe we are working hard to create.”
A London-based enterprise, DAZN has established itself as one of the leading global OTT sports streaming platforms. In the UK and Ireland is mostly known for its boxing broadcasting, but the group has been extending its reach across various other sports, including football.
Notable efforts in football broadcasting have seen DAZN secure domestic broadcasting rights to Serie A in Italy, alongside the aforementioned Saudi Pro League and Women’s Champions League.
Outside of broadcasting, DAZN has also begun to make its mark in the betting space as it seeks to crack convergence between media and wagering in sports entertainment, launching DAZN Bet last year.
However, expansion is a costly affair, and Bloomberg reported last week that DAZN is seeking further funding to support its growth plans. The outlet cited sources stating that the company is pursuing a £1bn raise, and is expecting small losses in its 2023 financial report.
