The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada.
A multi-year agreement was signed ahead of the first game of the 2024 season. Rogers already has an extensive history in the NHL, as the group secured a 12-year agreement worth CAN$5.2bn in 2013.
Stan Kasten, PWHL Advisory Board member, said: “Rogers has become synonymous with hockey in Canada through its partnership with the NHL, bringing professional hockey to fans from coast-to-coast through its media properties, team investments, and league sponsorships
“This exciting partnership with the PWHL is yet another extension of Rogers’ commitment to growing the game and bringing Canadians the best professional hockey experiences.”
The partnership will ‘look to bring fans closer to the action’ through behind-the-scenes content, unique fan experiences, and inspirational opportunities for girls in minor hockey to connect with their hockey heroes.
Tony Staffieri, CEO, Rogers Communications, said: “We’re proud to support the PWHL and to help grow women’s hockey across the country
“We look forward to working alongside the league to celebrate its historic moments, excite and reward fans, and empower the next generation of young players.”
Rogers has also signed a deal with PWHL Montreal to create ‘once-in-a-lifetime’ experiences for girls in local minor hockey programmes. As part of this agreement, Rogers will be featured prominently on the team’s helmets and through in-arena signage and promotions.
Marie Philip-Poulin, PWHL Montreal forward and three-time Olympic gold medalist, added: “Embracing equity on and off the ice is very important. If you can see it, you can be it, and to be a role model for the next generation is something I truly value.
“Working with Rogers over the years, I have witnessed first-hand how they work to create opportunities for youth in sport, and I am so excited to build on that work with them and the PWHL.”