Barclays adds to women’s sports portfolio with New York Liberty
WNBA franchise New York Liberty has expanded its commercial portfolio with the addition of Barclays as official banking partner.
The UK-based multinational bank will sponsor...
Bay FC enlists Visa as a Founding Partner of NWSL’s newest...
Global payments firm Visa has been announced as a Founding Partner of the National Women’s Soccer League’s (NWSL) newest club, Bay FC.
Visa will also...
Salford City offers ‘bespoke’ autism awareness experience
English League Two club Salford City has announced that its next fixture against Sutton United will be an Autism Awareness Match Day, ahead of...
West Ham supports local businesses with Intuit QuickBooks deal
West Ham United has named Intuit QuickBooks, a global provider of financial accounting software for businesses, its official accounting software partner.Under the agreement, the...
One Football eyes up ‘strategic expansion’ with football hub
Yahoo Sports has joined forces with One Football, a German platform-based football media company, to create a comprehensive hub for North American consumers.The ‘Yahoo...
Stake’s UFC links strengthened further with Alex Pereira
Stake.com has further expanded its profile in UFC via a partnership with Alex Pereira, the MMA promotion’s current light heavyweight champion.
The crypto sportsbook has...
Spotlight signs Racing Post golf show sponsorship with AK Bets
The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports...
Rocket League Esports & Ally provide platform for women
Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in...
TIM & DAZN strike Serie A deal in ‘renewed market approach’
Telecom Italia (TIM) and DAZN have signed a new agreement to allow TimVision customers to continue watching the Serie A for the next five...
Harlem Globetrotters & IMG ink ‘instrumental’ deal for 100th anniversary
The Harlem Globetrotters has signed a deal with IMG to expand its consumer products offering in preparation for its centennial celebration in 2026.Through the...