Brand visibility peaks as sponsor backs historic Champions League run
Betsson is preparing for one of the biggest nights in its sponsorship history, as long-time partner Inter Milan face Paris Saint-Germain in the 2025 UEFA Champions League Final this Saturday in Munich.
The occasion marks the end of a standout first year as Inter’s principal sponsor, and one that Betsson says has delivered above all expectations. With more than 450 million viewers expected worldwide, the final presents a rare global stage for brand exposure and fan engagement.
Speaking ahead of the match, Jesper Svensson, CEO of Global Operations at Betsson, said the partnership had been a “truly special” one.
“When we signed the historic agreement last summer, we knew we were joining forces with one of football’s most iconic teams,” he said. “What followed has exceeded even our highest expectations.”
Betsson’s visibility on Inter’s shirts, media platforms and across stadium branding has helped lift the company’s global profile, particularly during the club’s unbeaten run through Europe this season.
A winning streak across global football
Inter Milan’s journey is part of a wider success story for Betsson’s football sponsorship portfolio in 2025. The company has also seen strong returns with clubs in Latin America and Europe.
“Boca Juniors reached the Copa Libertadores final, Racing Club de Avellaneda lifted the CONMEBOL Recopa, OFI Crete FC reached the Greek Cup Final after 35 years, and Atlético Nacional ended its season with two domestic titles,” Svensson said.
These results, Betsson says, reflect the values of “passion, resilience and momentum” that it shares with its partners on the pitch.
Content, ambassadors and fan engagement
The company has continued to build its brand through content and storytelling, particularly via the Betsson.sport platform. The campaign features exclusive interviews, behind-the-scenes access and contributions from ambassadors including Francesco Totti.
In Latin America, where Inter Milan has a strong following, Betsson’s strategy has focused on deepening local engagement and aligning with regional fan culture.
“At Betsson, we invest in partnerships that bring fans closer to the game while strengthening our global brand,” said Svensson. “This Champions League Final is a celebration of excellence, teamwork and ambition — and we’re proud to be part of the journey with Inter.”
Win or lose, the final represents a milestone moment for Betsson, whose 60-year history now includes one of the most visible sports sponsorships in the world. The campaign has raised the company’s profile in key markets, and reinforced its positioning in a highly competitive global betting sector.
