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Sponsorship
Time to read: 3 min
FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership 
March 16, 2022
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Spain
Time to read: 2 min
Volvo boosts Real Betis’ sustainability programme as main sponsor
March 15, 2022
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Horse Racing
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Fittipaldi brothers give behind-the-scenes insights in Stake.com partnership
March 15, 2022
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Partners
Time to read: 3 min
Allwyn to oversee National Lottery sporting contributions as new licence holder
March 15, 2022
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Horse Racing
Time to read: 2 min
F1 pushes for ‘digital transformation’ in Lenovo partnership
March 11, 2022
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Partners
Time to read: 2 min
PSG brings in Parions Sport as principal betting partner
March 11, 2022
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Cricket
Time to read: 2 min
Cricket Australia extends ‘supportive’ Toyota partnership
March 10, 2022
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NHL
Time to read: 2 min
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
March 10, 2022
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Rugby
Time to read: 3 min
Rugby Australia introduces ‘Smart Rugby Balls’ with Sportable
March 10, 2022
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Latest News
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IHF ‘pushes the boundaries’ of handball with SportFive extension deal
March 10, 2022
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Data
Time to read: 2 min
Mid-American Conference establishes data deal with Genius Sports
March 9, 2022
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South America
Time to read: 3 min
Ceará and Fortaleza strengthen Betcris’ LatAm recognition
March 9, 2022
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NHL
Time to read: 2 min
NHL stops all communication with Russia’s KHL
March 8, 2022
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Europe
Time to read: 3 min
Betcris scores double volleyball and handball partnership in Poland
March 8, 2022
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Partners
Time to read: 2 min
Bristol City ends two-season MansionBet partnership
March 8, 2022
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North America
Time to read: 2 min
Bowl Season links with Sportradar in entering the sports betting space
March 7, 2022
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Italy
Time to read: 2 min
Serie A brings in Puma as official technical partner
March 7, 2022
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NHL
Time to read: 2 min
NHL’s Connor McDavid becomes BetMGM brand ambassador
March 7, 2022
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Asia
Time to read: 2 min
TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership
March 4, 2022
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Europe
Time to read: 2 min
Manchester City names OKX official cryptocurrency exchange partner
March 4, 2022
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North America
Time to read: 2 min
Bulls-76ers match becomes first dual-market sports betting telecast for NBC
March 4, 2022
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Rugby
Time to read: 4 min
Two NRL clubs remove betting ads in 'Reclaim the Game' initiative
March 3, 2022
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UK
Time to read: 3 min
Birmingham City first EFL club to enter Metaverse with Ultimo GG
March 3, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026