Mastercard enhances support of CONMEBOL competitions

Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard. The deal includes sponsorship of the CONMEBOL Libertadores in the...

Pegasus World Cup continues to grow interest internationally

This weekend’s $3m Pegasus World Cup presented by Baccarat (G1) is set to be shown in more than 135 territories via a collaboration with...

Dortmund builds on crypto knowledge with enhanced Coinbase deal

Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club.  The collaboration, which originally began in...

PGA Tour to further identify suspicious activity in two integrity deals

The PGA Tour has announced two new partnerships that aim to enhance monitoring capabilities as part of an expanded PGA Tour Integrity Program.  An agreement...

The World Cup hat trick – marketing, engagement and product power

Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...

FA suspends Chris Maguire following 52 illegal bets

Chris Maguire has been suspended by the FA from all football activities for six weeks. The news is consequential of the Scottish player’s multiple breaches...

NBA and WNBA take VR to ‘a new level’ with enhanced...

The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset. Aiming to ‘bring the excitement of professional basketball in...

Minas Gerais’ football league sponsored by EstrelaBet

Brazil’s Championship of Mineiro has secured a new sponsorship agreement with EstrelaBet. The league, which includes notable teams such as Atlético Mineiro, Cruzeiro and America-MG,...

Gambling advertising ban rejected by Bulgaria Football Union

A ban on gambling advertising on Bulgarian sports is not being supported by the Bulgaria Football Union (BFU), the group revealed in a statement.  A...

SC Freiburg lands its biggest partnership with JobRad

SC Freiburg of the Bundesliga is expanding its relationship with JobRad in an agreement that will see the bike leasing company become the club’s...