VfB Stuttgart accelerates marketing strategy with SPORTFIVE

VfB Stuttgart has revealed it will be collaborating with sports rights marketer SPORTFIVE for an initial period of five years up to and including...

USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite

The 2024 Copa America is going to be hosted by the USA, featuring 10 teams from South America and six from North and Central...

Cruzeiro inks shirt deal with Betfair on return to Serie A

Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair. The betting company’s branding is placed on the chest of the team's shirt,...

Premier League introduces digital cards with Sorare

The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience. The agreement will...

World Pool targets ‘global appeal’ for horse racing with fixture additions

The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...

‘Start of a new era’ as Alfa Romeo F1 Team partners...

Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake. In boosting its presence in racing, the operator...

Club Lanús ‘resumes historical link’ with Codere

Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere. Starting in February, Codere-Bingo Lanús branding will...

Insider Sport’s Transfer Market: AC Milan opens ‘new horizons’ and Norman...

With plenty of appointments in the industry this week, AC Milan brings in a ‘most accomplished exec’ to the Board, Florida Panthers adds to...

F1 to be shown across 10 Asian territories with beIN Sports

The Formula One World Championship will be shown in 10 countries across Asia after beIN Sports secured the exclusive rights to the competition. The new...

IMG secures two-year Channel 4 football streaming partnership

Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...