Horizm expands sports portfolio with CWI partnership
Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and...
ECB: The Hundred draws in 16m viewers and new demographics
The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers.Overall, 510,000...
Report: BT Sport strengthens cricket offering with Ashes coverage
BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament.According to the...
ICC calls for cricket to be included as an Olympic sport
The International Cricket Council (ICC) has initiated a push for cricket to be integrated into the Olympic Games in time for the Los Angeles...
England players to complete IPL following Bangladesh tour postponement
The England cricket team’s tour of Bangladesh, initially pencilled for September and October 2021, has been postponed until March 2023.The England and Wales Cricket...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
BCCI confirms second leg IPL 2021 schedule in UAE
The Board of Control for Cricket in India (BCCI) has unveiled the schedule for the remainder of the VIVO Indian Premier League (IPL) 2021...
CoinDCX nets Ireland cricket team jersey sponsorship
Cryptocurrency exchange CoinDCX has been named as the main team sponsor of the Ireland international cricket team.As part of the partnership, CoinDCX will also...
Foxtel makes late play for Australia’s West Indies cricket tour
Pay-television broadcaster Foxtel Group has secured the rights to Australian cricket team’s tour of the West Indies.The Australian broadcaster made a late play for...
CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...