Sadiq Khan confirms talks with IPL over London events
The mayor of London, Sadiq Khan, has announced his intent to bring Indian Premier League (IPL) cricket matches to the capital city, ahead of...
SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
PhonePe hits a six with IPL agreements
Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.
In an enhancement of its association with...
Channel 4 England Test coverage brings in nine million viewers
Channel 4’s coverage of England’s four-Test series against India, which spelled defeat for England, reached nine million viewers across all matches, the Daily Mail...
Realife Tech: How digital fan solutions can boost clubs’ revenue streams
As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable.
Adam Goodyer, CEO and...
Five clubs combine to establish Women’s Elite Sport Partnership
Five professional women’s sports clubs in the UK have united to form the ‘Women’s Elite Sport Partnership’, a group focussed on boosting engagement, performance...
Delhi Capitals signs primary sponsorship deal with co-owner
Indian Premier League (IPL) Twenty20 cricket team the Delhi Capitals has signed a primary sponsorship agreement with its co-owner JSW Group.
Under the terms of...
Football still suffering from gender prize money pay rift, study finds
The ‘overwhelming majority’ of sports at the top level now offer equal prize money to men and women, although a gap still remains in...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.
The South African represents Parimatch’s first cricketing association as...