Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.
The Czech car manufacturer will become the...
Test cricket returns to Channel 4 after 16 year absence
Free-to-air terrestrial broadcaster Channel 4 has won the media rights for the England cricket team’s upcoming Test tour of India.
The last minute deal was...
New Zealand Cricket expands Dream11 title sponsorship
New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11.
Under the terms of the agreement, the domestic...
ESPN+ inks ‘largest ever’ media rights deal with CWI
ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...
How the COVID-19 crisis unlocked a gap in the market for...
Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
Sony secures international broadcast rights for Pakistan cricket
The Pakistan Cricket Board (PCB) has signed a three-year agreement for international broadcasting rights with Sony Pictures Networks India (SPN).
Sony Pictures Networks India (SPN)...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.
Sky UK, Sky New...
Two Circles strengthens hospitality capabilities with Sport Ink takeover
Ticketing and hospitality marketing firm Two Circles has bolstered its capabilities by acquiring pricing and revenue planner Sport Ink.
Under the terms of the agreement,...
ECB signs new multi-year partnership with LV=GI
The England and Wales Cricket Board (ECB) has announced a three-year partnership with LV=General Insurance across all international and county-level competitive cricket.
Under the terms...