The Caribbean Premier League (CPL) has partnered with blockchain technology platform Socios.com, further enhancing the firm’s presence in the sports space.
As a result of the agreement, fans of the T20 cricket league – known as the Hero CPL for sponsorship reasons – will be able to purchase Fan Tokens affiliated with the tournament via the Socios.com website.
For the CPL, the partnership represents an opportunity for the league to boost its revenues through the sale of the digital assets, with over 1.2 million fans active on Socios.com, whilst the competition enjoyed viewership of 500 million viewers in 2021.
“We are very proud to welcome the CPL to our growing roster of global sport brands,” remarked Alexandre Dreyfus, CEO of Chiliz and Socios.com.
“The CPL is a young and innovative competition that is very much aligned with our emphasis on tech-led innovation and fully understands the huge potential global fan engagement offers.”
The agreement adds on Socios.com’s network of sports partners, which currently includes a range of football teams such as AC Milan, Arsenal, Atlético Madrid, FC Barcelona, Everton, Juventus, Manchester City, the Aston Martin Cognizant Formula One team and the Ultimate Fighting Championship (UFC).
“The fans of Hero CPL are central to our success and our future, and we are really excited at the prospect of giving them even more opportunities to be involved in the tournament,” said Pete Russell, CEO of the CPL.
“We are very excited to be the first cricket league to partner with Socios.com and we are very much looking forward to starting working together.”