Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and social media channels.

As a result of the link-up, Horizm will provide Cricket West Indies with its AI-driven digital asset management platform to provide real time valuation of CWI’s social media, website and mobile activity.

CWI also aims to gain understanding of how the ‘additional value’ in its content can be unlocked to generate revenue, with the authority currently having over four million followers across Facebook, Instagram and Twitter and 2.5 million YouTube subscribers.

Dominic Warne, CWI’s Commercial Director, said: “The West Indies website and social channels have seen incredible growth in the last three years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sport. 

“As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans. 

“This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”

For Horizm, the deal represents an expansion of its presence in the sports space, building on previous agreements with Arsenal, Chelsea, Everton, Watford and Wolverhampton Wanderers of the Premier League.

Additional firms to have struck agreements with CWI include Stats Perform, which collects live streams, live data and news video for all West Indian home international fixtures across all formats, and official betting partner Betway.

“We are honoured to be working with Cricket West Indies with such a storied past and an exciting future,” added Sam Grimley, Horizm’s Head of Commercial.

“The skill and flair with which their teams play the game has won them many fans around the world and together we can help them capitalise on the digital potential of their fanbase.”

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