The European Cricket Network, the media platform jointly established by the European Cricket League and European Cricket Series, has become the latest sports property to join the direct-to-consumer video platform, Recast.

Under the terms of the partnership, fans will be able to enjoy bespoke daily packages of highlights on recast, showcasing the action from the European Cricket Series, which got underway in Barcelona in February and is currently being staged in Hungary.

Recast’s Founder and CEO, Andy Meikle, said: “We’re delighted to welcome the European Cricket Network to Recast. Thanks to our free solution, the ECN has been able to access technology which will allow them to tap into audiences across the globe, with a click of a button.

“And through our unique micropayment solution, fans globally also benefit by turning their attention into our in-app credits which can subsidise their viewing costs.”

In 2019, the European Cricket Network partnered with Spring Media for the worldwide emedia rights, distribution and production, with the agency producing more than 1,500 matches during the pandemic.

As a result, the network penned a two-year extension with the production arm of Spring Media last month.

“Showing our match highlights on Recast will allow us to further monetise the very best moments of European Cricket in short with the potential of tapping into new audiences,” noted Roger Feiner, CEO European Cricket Network.

Earlier in the month, Recast – whose over-the-top (OTT) solution is now available in over 60 countries – teamed up with Queens Park Rangers to stream the EFL Championship club’s pre-season fixtures.

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