Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign

As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs. The Flutter...

BT Sport makes 2022 UEFA Champions League finals free to view

BT Sport is making the 2022 UEFA Champions League, UEFA Europa League and the UEFA Europa Conference League finals available for free to UK...

Matt Furniss, Stats Perform: Taking FA Cup data ‘with a pinch...

The FA Cup represents a significant challenge for clubs of all sizes, but for data providers operating behind the scenes a different set of...

Chelsea FC secures WhaleFin as men and women’s sleeve sponsor

Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...

LaLiga predicts ‘start of recovery period’ following 2020/21 report

LaLiga's 2020/21 economic report has demonstrated revenue losses coinciding with the pandemic, with a total league income of €3,818m - 24.1% less than the...

Benfica partners Genius Sports in live data deal

SL Benfica has formed a deal with Genius Sports which includes live tracking data, analytics and enhanced broadcasting, in an expansion of its Portuguese...

Binance continues football venture in sponsoring three CBF tournaments

The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...

StatsBomb data-driven partnership ‘may uncover next football star’

StatsBomb has been named as an official data provider for the Tournoi Maurice Revello and the Sud Ladies’ Cup. The partnership looks to create a...

Liverpool expands in sport betting market with Interwetten partnership

Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...

Terms for Todd Boehly’s £2.5bn Chelsea bid confirmed

Chelsea FC has confirmed that terms have been agreed for Todd Boehly’s group to purchase the club from Roman Abramovich following his sanction earlier...