UEFA rejects FIFA plans for global Nations League

The Professional Football Strategy Council (PFSC) remained adamant that plans for a revamped Club World Cup and a new global Nations League were unacceptable. At...

EFL extends partnership with Thai Airways

The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...

Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships

Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...

Everton FC steps up retail presence with Fanatics deal

Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics. The long-term deal sees Everton positioned among...

Manchester United gets new partner in Maui Jim

Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim. The partnership means Maui Jim will supply the Manchester United...

The evolution of Premier League hospitality

Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...

Mobile growth continues for Manchester United

Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...

The increasing prestige of the Europa League

There is little doubt that in recent years the Champions League’s weaker ‘little brother’ competition, the Europa League, has grown in prestige. From the 2014/15...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...

ESSA reports increase in suspicious tennis betting activity

International betting integrity body ESSA (Sports Betting Integrity) revealed that tennis and football continue to be the most prominent sports in terms of suspicious...