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BREAKING
Europe
Time to read: 2 min
Topps partners UEFA and Mourinho for EURO 2024 collectibles
April 7, 2022
BREAKING
Features & Analysis
Time to read: 4 min
Bernardo Pontes: When it comes to sponsorship ‘the game has not yet started in Brazil'
April 6, 2022
BREAKING
Sponsorship
Time to read: 2 min
Al Sadd SC becomes New Balance’s first Middle East sponsorship
April 6, 2022
BREAKING
Fan Engagement
Time to read: 2 min
USL impacts local communities in Hisense USA partnership
April 5, 2022
BREAKING
North America
Time to read: 2 min
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
April 5, 2022
BREAKING
Oceania
Time to read: 3 min
GoBubble ‘eradicates online hate’ for Australian football
April 5, 2022
BREAKING
Football
Time to read: 2 min
DFL reveals €4.05 billion revenue drop for Bundesliga in 2020-21
April 4, 2022
BREAKING
Football
Time to read: 2 min
Ricketts detail diversity commitment in Chelsea bid following fan backlash
April 4, 2022
BREAKING
Football
Time to read: 2 min
Everton reports £170m loss following ‘unique set’ of financial circumstances
March 31, 2022
BREAKING
Media Rights
Time to read: 2 min
DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
March 30, 2022
BREAKING
Features
Time to read: 4 min
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
March 30, 2022
BREAKING
North America
Time to read: 2 min
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
March 30, 2022
BREAKING
Europe
Time to read: 2 min
AS Monaco first in Ligue 1 to enter ‘new NFT universe’ with Capital Block
March 29, 2022
BREAKING
South America
Time to read: 2 min
Atlético Mineiro extends Betano front-of-shirt sponsorship
March 28, 2022
BREAKING
Partners
Time to read: 2 min
FIFA fills final partner position for World Cup with QatarEnergy
March 28, 2022
BREAKING
Europe
Time to read: 2 min
City Football Group finalises acquisition of NAC Breda
March 28, 2022
BREAKING
Fan Engagement
Time to read: 3 min
Liverpool FC launches its first ‘charitable’ NFT collection
March 25, 2022
BREAKING
Hospitality
Time to read: 3 min
Russia bids against UK and Ireland to host EURO 2028
March 24, 2022
BREAKING
Football
Time to read: 2 min
bet365 continues commitment to Stoke City in £160million debt reduction
March 24, 2022
BREAKING
Sponsorship
Time to read: 2 min
FIFA World Cup 2022 names Crypto.com as an official sponsor
March 23, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Thomas Hal Robson-Kanu - The overlooked business value of women's football
March 23, 2022
BREAKING
Hospitality
Time to read: 2 min
UK and Ireland face no rival bids as Euro 2028 host deadline approaches
March 22, 2022
BREAKING
Europe
Time to read: 2 min
Paris FC signs 'ambitious’ VBET partnership
March 21, 2022
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026