England vs France watched by record 23m viewers
ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people.Now the channel’s...
Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...
NSW expects $26m boost as Sydney hosts A-Leagues Grand Final
The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.Being named one of the biggest partnerships in Brazilian football, for a...
Atos named technology partner for all UEFA men’s national teams
French information technology service Atos has agreed to an eight-year partnership to sponsor UEFA National Team Football until 2030.As the firm gets its title...
RCD Mallorca stadium ‘embraces roots’ as local government deal unveiled
The stadium of RCD Mallorca has been rebranded as Estadi Mallorca Son Moix following an updated sponsorship agreement with the local government. The new deal,...
FC Barcelona and SK Enmove build upon ‘regional success’
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.With the pair originally linking up in...
Brazilian futsal teams gain EstrelaBet sponsorship
The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.The partnership with CBF Futsal, running until...
Copa do Brasil nets Betano as naming rights partner
Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed. The sports betting company’s decision was aided...
Lions v Dragons ‘Battle of Britain’ a roaring success for BBC...
Tuesday’s match between England and Wales in the 2022 FIFA World Cup was as big a ratings pull for the BBC as expected, drawing...