Tim Howard to launch World Cup activations with BetMGM
Tim Howard has been named a celebrity brand ambassador for BetMGM ahead of the FIFA World Cup.The former Manchester United, Everton and USMNT goalkeeper...
Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
Colorado Rapids focuses on community wellbeing with UCHealth
The Colorado Rapids and UCHealth have formed a deal that sees the Colorado-based health system become the teams’ official jersey sponsor.With the partnership spanning...
BETBY strengthens engagement ahead of World Cup with STATSCORE
BETBY has entered into a deal with STATSCORE to utilise the latter's portfolio of front-end products.The deal aims to strengthen the operator’s levels of...
Gerrard shares World Cup opinions as M88 Mansion ambassador
Steven Gerrard has joined Asian online gaming platform M88 Mansion as World Cup 2022 brand ambassador.The former midfielder and club Manager will aim to...
Emmanuel Petit and Livescore highlight 44% of Brits will prioritise World...
Emmanuel Petit - 1998 World Cup winner and Arsenal legend - has partnered with Real-time sports updates provider, LiveScore.The pair have revealed a World...
Athletic Club calls on Digi for new shirt sponsor
Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor.The operator's branding will now be displayed on the...
Eighth richest person Mukesh Ambani sets eyes on Liverpool FC
Indian Businessman, Mukesh Ambani, has expressed interest in taking over Premier League club, Liverpool FC.Ambani, who has a net worth of around £90 billion...
Football Australia ‘building the future of women’s football’ with LEGO Group
Football Australia has announced a partnership with the LEGO Group as the latter becomes the first official partner of Football Australia’s Legacy ’23 programmes.The...
Brighton brings in Zoe Johnson to spearhead women’s football development
Zoe Johnson has been appointed as the new Managing Director of women’s and girls’ football at Brighton & Hove Albion.Following an external recruitment process,...