Argentina’s football teams signs deal with American Express
Argentine Football Association (AFA) has extended its sponsorship agreement with American Express.The AFA chose American Express to become the official card for the Argentine...
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.
The British billionaire agreed a deal...
Saudi Arabia makes history with women’s football tournament
Saudi Arabia has announced it will host the 2024 West Asian Football Federation (WAFF) Women’s Championship later this month.
The Saudi Arabian tournament will make...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign.
The 28-year-old has...
AC Milan partners with ComeAve & Tamias for innovative shopping experience
AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.
The agreement with both brands,...
AFC Bournemouth signs partnership with Asset Alliance Group
AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.
The collaboration makes Asset Alliance Group an official partner of the...
MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.
FIFA confirmed that the...
Real Madrid secures first-ever kit sleeve sponsorship
Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
Behind The Badge: Racing Club – the historical & commercial importance...
To be labelled as Argentina’s ‘El Primer Grande (The First Great)’ is an impressive feat when sharing a city alongside two other footballing powerhouses...