UEFA and Fanatics ‘significantly expand’ merchandise selection
UEFA and online retail manufacturer Fanatics have announced a long-term e-commerce, event retail and licensing partnership - an extension of their current agreement.The American...
DFL and FSDL aid the ‘holistic growth of Indian football’
The Deutsche Fußball Liga (DFL) has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL) - the commercial partner of Indian...
Ronaldinho returns to football in GAMING1 Circus Cup appearance
Ronaldinho, the 2005 FIFA World Player of the Year, is set to return to the football field and play in GAMING1’s upcoming Circus Cup...
Pau FC promoted in Asian markets with Mansion Sports partnership
Pau FC has announced Mansion Sports as a premium partner of the Ligue 2 club from this month onwards.The deal will give the operator’s...
AC Milan products made available on eBay.it store
AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri.The deal sees...
Socios.com accesses ‘valuable exposure’ at Ballon d’Or for the second year
The 2022 Ballon d’Or Awards has announced Socios.com as its official partner for the second year running.The fan engagement and rewards platform continues to...
UEFA and bwin launch fan-led ads across European territories
In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...
Dean Akinjobi, Football Media: Brand loyalty as the key to long...
As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...
Saudi Arabia leads Greece and Egypt in bid for 2030 World...
Media reports suggest that Saudi Arabia is due to make a joint bid for the 2030 World Cup, alongside Greece and Egypt. According to The...
Wolves and Cadbury to continue creative community campaigns
Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...