Swindon Town links with Stake.com ahead of Manchester City clash

Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com. Under the terms of the...

Dean Akinjobi at BOSE: Betting companies must look to African markets...

Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC journalist Jessie Sale...

La Liga introduces Amazon store with 13 of its clubs

La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...

Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport

Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...

Emirates Palace accommodates ‘collaborative’ Man City deal

Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.   The new partnership will see the...

Ladbrokes’ Myke Foster: Winter World Cup will ‘enhance enjoyment’ of 2022...

The new year comes with a raft of new opportunities and events, with a packed sporting schedule seeing a range of popular sporting events. With...

Huddersfield Town boosts BK8 brand visibility until end of season

Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season. The company’s logo is set...

AC Milan builds Populous partnership in selecting architect for stadium

AC Milan, along with FC Internazionale Milano, has announced that Populous has been chosen as Architect for their new Milan stadium. Over the next weeks,...

Bundesliga extends ‘accessible and interactive’ Sportradar deal

Bundesliga International has agreed to a five-year extension of its long-term data partnership with Sportradar. As the official provider of betting and streaming rights for...

Inter Miami FC names XMANNA as first ever sleeve sponsor

Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor. The multi-year collaboration also sees...