Puma to become Southampton FC’s new kit partner for 2024/25
Southampton FC have agreed a multi-year partnership that will see Puma become the club’s official kit partner from the 2024/25 season onwards.
The four-year deal...
Betano sports sponsorship crusade countries with Brasileiro Série A deal
Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A.
The Greek...
TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.
The initiative is a cross-collaboration...
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
Knighthead Capital Management LLC (Knighthead), the majority owner of Birmingham City FC, has taken a step toward creating a vibrant Sports Quarter and new...
Everton thrusted into relegation battle after second point deduction
An independent Premier League Commission has announced that Everton FC will receive an immediate two point deduction in relation to its second charge over...
Gianni Infantino: FIFA cannot fight match manipulation alone
FIFA needs the assistance of regional member associations in the fight against match-fixing and match-manipulation, the governing body’s President, Gianni Infantino, has asserted.
The global...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS.
The SheSportTech initiative...
ITV brings Serie A football to free-to-air viewers
ITV has announced that it will be showing live Serie A football matches free-to-air from this weekend until the end of the season.
Each week,...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...