Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador

Nwankwo Kanu has become the latest global ambassador of crypto-led sports gambling company, Sportsbet.io. The ex-professional footballer has signed a four-year deal with the firm,...

FIFA World Cup gains support from Frito-Lay in North America

The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter. The firm, which is FIFA’s third regional supporter in...

NWSL prioritises growth of the game in Just Women’s Sports media...

The National Women’s Soccer League (NWSL) has formed a media partnership with Just Women’s Sports (JWS). The sports coverage platform has acquired the rights to...

PSG delivers original content to OneFootball audiences

Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms. The collaboration...

Betano expands Portuguese presence with FC Porto

FC Porto has formed a four-year agreement with Betano, the sports betting and online gaming operator of Kaizen Gaming. The Greek operator’s logo will be...

‘Great outcome’ for Scottish football following revised cinch deal

The Scottish Professional Football League (SPFL) has revised a title sponsorship deal with cinch which protects the firm’s investment into Scottish football. Effective immediately, Rangers...

Apple introduces ‘historic first’ MLS streaming service

Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...

DFB-Pokal ‘brings new engagement’ in IMG Arena data deal

The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators. Commencing with...

Qatar 2022: Marketing must ‘go from day one’ to address winter...

Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...

A blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system

This year’s UEFA Champions League final hit headlines for all the wrong reasons, with many Liverpool FC fans arriving at the Stade de France...