Chelsea and Cadbury look to boost small businesses with new partnership 

Chelsea FC has signed a global partnership with Mondelēz International brand Cadbury which sees the confectionery company become the club’s official chocolate partner. The partnership...

Bwin strikes Belgium Pro League and Eleven partnership

Ahead of the new Belgium Pro League season commencing this weekend, bwin has been announced as the competition's new betting partner in a three-year...

Report: Fulham to receive upwards of £135m for play-off victory

The Championship play-off final has secured Fulham upwards of £135m in revenue for the victor, according to the latest report by Deloitte. Highlighting the importance of promotion...

Greek Super League rebrands following Interwetten partnership

The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming...

Nottingham Forest seals UK Meds extension

Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign. According to the...

Heineken 0.0% replaces Amstel as Europa League partner

Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...

AC Milan announces ‘symbolic’ EA partnership

AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise. As part of...

Crystal Palace strikes W88 front-of-shirt partnership

Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign. As a result of the partnership, the...

FA Cup final on BBC garners 8.2m viewers

BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season. The...

TOTO announces history making Eredivisie sponsorships 

TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...