AFC Ajax signs up Coca-Cola as official partner

AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years. The partnership will have a...

Cyta lands Premier League rights in Cypriot renewal

Cypriot telecommunications provider Cyta has inked a three-year rights renewal with the English Premier League. The agreement, which runs from 2022/23 to 2024/25, will see...

Watford inks ‘club-record’ principal partnership with Stake.com

Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’. Beginning in 2021/22, the...

Telekom Srbija locks down Premier League rights in six-year deal

Telekom Srbija-owned Arena Sport has acquired the broadcast rights to the English Premier League in the Balkan region. Under the terms of the six-year deal,...

Inter Milan finalises Soicos.com front-of-shirt sponsorship

Inter Milan has aligned with blockchain providers for the sports and entertainment industry Chiliz, in a tie-up which will see the Serie A club...

Austrian Bundesliga prompts four-year Sky rights extension

The Austrian Bundesliga will continue to be shown on Sky for the next four years under the terms of a contract extension activated by...

Planet Sport and YorMedia combine to create new publishing giant

Planet Sport and its Leeds counterpart YorMedia Solutions have merged to create a new, single sports media company, bolstering its digital sports coverage. The deal...

Newcastle United and Premier League arbitration hearing adjourned to 2022

The arbitration hearing between Newcastle United and the Premier League has been adjourned until 2022 due to ‘issues with the disclosure of evidence’. Newcastle first...

Chelsea FC delivers Zapp sponsorship collaboration

Chelsea FC has named grocery and everyday items delivery service app Zapp as the Premier League club’s official European on-demand convenience and grocery delivery...

Atlético Clube Goianiense selects Amuletobet as newest sponsor

Atlético Clube Goianiense has named sports betting brand Amuletobet as the Brasileirão Serie A club’s new master sponsor. In addition to appearing on the jerseys,...