DJ Khaled chosen to host second AC Milan live music event
AC Milan has collaborated with entertainment company Roc Nation to create a virtual live event called ‘From Milan with Love: Next Gen’, which will...
Manchester United and Stonewall unite to promote LGBT+ equality
Manchester United has today announced a strategic partnership with British lesbian, gay, bi and trans (LGBT+) charity Stonewall, reinforcing its ‘All Red All Equal’...
Chelsea dedicates resources to growing Chinese fanbase in new deal
Premier League club Chelsea has agreed a strategic partnership with Chinese social media platform Weibo.The West London outfit has become the first top flight...
Bayern Munich steps into fantasy football world with Sorare
FC Bayern Munich has joined with fantasy football platform Sorare, which will allow gamers to buy and sell digital limited-edition football cards.Sorare collectors will...
Norwegian football league rights appear on the market
Media rights to a handful of professional Norwegian football leagues have been put out to tender by Fotball Media.Broadcasters have been invited to bid...
DFL entrusts Virtual Bundesliga development to ESL
The German Football League (DFL) has teamed up with esports company ESL to further develop the Virtual Bundesliga (VBL).Swedish-based firm ESL will take over...
New FIFA regulations to expose agents’ astronomical earnings
Football agents’ earnings will be accessible for supporters to view next year under new regulations put in place by FIFA, it has been revealed.The...
Bundesliga club announces partnership with Bybit
Bundesliga side Borussia Dortmund has partnered with cryptocurrency derivatives exchange Bybit in a multi-year agreement.As part of the contract, Bybit’s emblem will appear on...
Manchester United extends global reach with Douyin
Manchester United has joined China’s short-form mobile content platform Douyin, it has announced.The Premier League club launched its own TikTok channel last week, already...
Everton to educate the public with the help of LSTM
Everton has partnered with the Liverpool School of Tropical Medicine (LSTM) to raise awareness of COVID-19 and inform the public about staying safe during...