Zlatan Ibrahimović celebrates scoring for AC Milan

Italian club AC Milan has joined its European rivals in signing up to video streaming service Twitch.

The Serie A side’s official channel will feature content from both the men and women’s senior teams, along with the youth ranks, Rossoneri legends and archived footage. Supporters will even get the chance to speak to some of those first-team and former players, using the platform’s new live chat tools. Question and answer sessions will be hosted by AC Milan journalists.

AC Milan will host three shows on a weekly basis, on Monday, Wednesday and Thursday, with plans to grow the channel further.

“The launch of AC Milan’s official channel on Twitch is another important brand-new step in the club’s digitisation process: our aim is to connect, bring together and thrill the more than 450 million Rossoneri fans all over the world,” commented Lamberto Siega, AC Milan’s Marketing and Digital director.

“We are convinced that this is the right path to make AC Milan both a sports icon and a benchmark in entertainment and digital innovation.”

In July, Amazon-owned Twitch unveiled /twitchsports, a sports content-focussed channel. The likes of Real Madrid, Paris Saint-Germain, Juventus and Arsenal have all partnered with the platform.

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