The USL nets ESPN extension

The United Soccer League (USL) has penned a new three-year rights agreement with ESPN.The agreement features broadcasting of the USL Championship and League One...

AS Roma unveils new partnership with AWCBET.com

AS Roma has expanded its portfolio of partners, announcing a new deal with Asian betting firm, AWCBET.com.The firm will become the club’s official regional betting partner...

Bury FC expelled from the Football League

Bury FC, one of England’s oldest football clubs, has been expelled from the Football League after 125 years of membership.The EFL Board cited the...

INEOS scores OGC Nice ownership

Ligue 1 football club OGC Nice has become the latest addition to the sports portfolio of British chemicals company INEOS.The deal, which has been...

Manchester City adds Superbloke to list of partners

Premier League champions Manchester City has announced a new partnership with sports service developer Superbloke.Through the partnership, Superbloke will become the Club’s Official Blockchain-Based...

McConaughey invests in Austin FC 

Academy award winning actor Matthew McConaughey has been unveiled as a minority owner of Major League Soccer (MLS) expansion franchise Austin FC.McConaughey was unveiled...

Benfica looks to enhanced data with Firstbeat Sports

Portugal's reigning champions S.L. Benfica has partnered with Firstbeat Sports, as the club seeks to utilise advanced analytics to enhance player performances during the upcoming season.As the club...

Philadelphia Union rolls the dice on Parx Casino partnership

MLS side Philadelphia Union has announced a new partnership with Pennsylvania based, Parx Casino.As part of the agreement, Parx Casino will be the presenting partner...

CONMEBOL confirms new partnership with Betfair

The South American Football Confederation (CONMEBOL) has announced Betfair as an Official Partner of its club competitions, namely CONMEBOL Libertadores and CONMEBOL Sudamericana.As part...

City boss Guardiola pens new Puma partnership

Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...