Simon Thomas confirmed as new FIFA CCO
FIFA, football’s governing body, has named Simon Thomas as Phillipe Le Floc’h’ replacement in the role of chief commercial officer (CCO).Le Floc’h, who has...
PES vs FIFA: How the battle for licences intensified
In a war that has been ongoing for around two decades now, Konami and EA Sports will once again go into battle this month.EA...
Inter Milan sharpens up with Hugo Boss partnership
Inter Milan has expanded its list of partners, unveiling a new deal with Hugo Boss as the club’s new Official Fashion Partner.The two-year agreement,...
Deliveroo becomes official partner of the England National Team
The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.The food delivery company will become the team’s first...
DAZN unites with Sky Italia for Serie A broadcasting
DAZN has confirmed a new partnership with Sky Italia, that will see the launch of the DAZN 1 satellite channel from the 20th of...
Ajax strikes new deal with BBIN
Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...
Betfair boosts LATAM ambitions with CONMEBOL partnership
Betfair recently announced a new deal with the South American Football Confederation (CONMEBOL), becoming an Official Partner of its club competitions, namely CONMEBOL Libertadores...
Sporting Narratives – BT Sport Films: The Gaffer
Every Friday, InsiderSport takes a look at a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema.In the...
Bolton Wanderers safe from liquidation following Football Ventures takeover
The English Football League (EFL) has confirmed that Bolton Wanderers are out of administration following the takeover of the club by Football Ventures.Bolton, who...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...