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Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
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Football
Time to read: 2 min
Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
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Football
Time to read: 2 min
Real Madrid and Hisense to co-launch limited edition TV in new partnership
August 30, 2024
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Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
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Comment
Time to read: 5 min
UEFA Champions League draw sparks potential legal action 
August 29, 2024
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Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
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Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
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Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
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Football
Time to read: 2 min
Dortmund signs $10m three-year sponsorship deal with BlockDAG
August 28, 2024
Australian players celebrate a goal by Kye Rowles of Australia during the FIFA World Cup 2026 Qualifier match between Australia and Lebanon at Western Sydney Stadium on Mar 21,2024 in Sydney,Australia.
BREAKING
Football
Time to read: 3 min
Football Australia sets media rights benchmark with Paramount
August 28, 2024
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Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
DAZN secures deals with two of Europe's biggest football leagues
BREAKING
Europe
Time to read: 2 min
Ligue 1 takes to streaming in the UK and Ireland
August 28, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
Europe
Time to read: 4 min
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
August 23, 2024
Rugby League World Cup targeting Pacific with Australia and Papua New Guinea as 2026 hosts
BREAKING
Europe
Time to read: 3 min
World Rugby enlists Two Circles to grow media and commercial value
August 23, 2024
Borussia Dortmund bolsters presence in Poland with STS partnership
BREAKING
Europe
Time to read: 2 min
Borussia Dortmund bolsters presence in Poland with STS partnership
August 22, 2024
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Football
Time to read: 2 min
Manchester City have a new corporate payments partner in Corpay
August 22, 2024
Genius Sports remains confident in 2024 positive cash flow
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Comment
Time to read: 5 min
Better Collective: promising commercial pipeline will achieve 2024 financial targets
August 22, 2024
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Europe
Time to read: 3 min
DFL and DAZN's Bundesliga broadcast rights legal to conclude next month
August 22, 2024
Manchester United , Old Trafford Stadium. United Trinity Statue, George Best, Denis Law and Bobby Charlton reaching for the Stars.
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Esports
Time to read: 2 min
Manchester United extends Konami deal with eFootball rewards
August 21, 2024
RB Leipzig logo at the training centre in Leipzig, Germany
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Europe
Time to read: 2 min
RB Leipzig taps Merkur Group for German collaboration
August 21, 2024
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Football
Time to read: 3 min
Amazon simplifies UEFA Champions League offering in new TNT Sports agreement
August 21, 2024
The crest of AS Monaco on football kit.
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Africa
Time to read: 2 min
AS Monaco bolsters MENA relationship with Linebet deal
August 20, 2024
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Data
Time to read: 7 min
Sofascore COO: “Our goal is to become a one-stop-shop for football”
August 20, 2024
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Football
Time to read: 2 min
UEFA names bet365 as ‘first-ever’ Champions League betting sponsor
August 20, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026