It’s not just about putting logos on ads for Unilever at...
It is shaping up to be a blockbuster summer for women’s sport in the UK, with the Lionesses aiming to defend its European Championship...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...
Premier League makes room as women’s game rises in value
The Premier League announced it would be rescheduling a key Manchester United fixture on May 18 to prioritise the Women’s FA Cup final, signalling...
Ligue 1 and LFP exit DAZN broadcast deal to launch new...
After months of deliberation and back-and-forth disputes, DAZN is set to end its Ligue 1 broadcast rights agreement after just one year into a...
Chelsea confirms new shirt sponsor just days before end of Premier...
Chelsea FC confirmed DAMAC Properties as its front-of-shirt sponsor yesterday (30 April) for the remainder of the 2024/25 season. The Dubai-headquartered company will also become...
Industry experts share thoughts on Manchester United’s strategy
Manchester United’s operations were put under the microscope during a panel discussion on April 30 at SportsPro Live.Since Sir Jim Ratcliffe acquired a minority...
Premier League continues global growth with Mumbai office opening
The Premier League opened a new office in Mumbai on April 29, bringing it closer to one of the markets it has had a longstanding...
Women’s football targets £1bn future with its own rules
“When it comes to football, women should not be following or copying what men have done.” Strong words from Michele Kang, Founder and CEO of...
Leeds United’s Elland Road redevelopment gains council backing
Leeds United unveiled new plans to redevelop Elland Road last Monday (28 April) after gaining official support from the Leeds City Council’s Executive Board. The...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...