The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.
Under the agreement, TikTok will launch an exclusive SPL hub, a centralised space where fans can find content from the league’s clubs and partners. This hub is designed to provide an immersive experience, connecting fans with their favourite teams and players through interactive features.
The primary goal of this deal is to enhance the excitement around Roshn Saudi League (RSL) matches. The SPL will provide exclusive content on TikTok, offering fans unique insights into the league, its clubs and players. This includes behind-the-scenes footage and detailed player interviews.
To further support this goal, the SPL will offer TikTok creators exclusive access to various aspects of the league, such as training sessions, matchday experiences, and interactions with star players. These opportunities aim to boost engagement and inspire creative storytelling that connects with a global audience.
Omar Mugharbel, CEO of the SPL, said: “The partnership between the SPL and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership, it’s a digital revolution.
“We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.”
Furthermore, TikTok will launch a continuous hashtag, #SaudiLeague, to enhance the SPL’s digital presence.
Mugharbel added: “We’re creating a realm where each fan has a front-row seat to the spectacle of the RSL, powered by the boundless creativity that TikTok embodies. The SPL exclusive hub on TikTok provides an immersive and interactive digital home for our passionate football fans.
“We are shaping the future of fan engagement and setting a global benchmark right here in the SPL.”
TikTok, a popular social media platform known for its younger user base, has previously embraced similar partnerships. Notable examples include collaborations with TeamGB ahead of the Paris Olympics and Six Nations Rugby.
Kinda Ibrahim, TikTok’s GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia, said: “Saudi Arabia’s passion for football runs deep in its history. By partnering with the SPL, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally.
“Through modernising the fan experience with a dedicated space for league content, clubs and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
