US football club Inter Miami CF has named Polkadot, a blockchain software platform, as its global training partner.
As part of the agreement, Polkadot’s logo will be prominently displayed on the front of Inter Miami’s first team training kit and on all training tops. This new branding will make its debut at the team’s training session before its away game against Chicago Fire FC on 31 August.
Additionally, both players and technical staff will wear the Polkadot-branded training tops during official training sessions at the Florida Blue Training Centre, while travelling, and during pre-match warm-ups.
Euan Warren, Inter Miami Vice President of Partnerships, commented: “Partnering with Polkadot as our global training partner is a natural fit for Inter Miami. Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”
Polkadot plans to connect with Inter Miami’s supporters through interactive fan zone activities, prominent branding at the training centre and digital campaigns. The partnership will also see Polkadot featured prominently at Chase Stadium, with major signage both inside and outside the venue, as well as on key visuals like LEDs and other stadium displays.
Inter Miami has been at the forefront of US football and world football since the signing of Lionel Messi. However, the club has always had a greater commercial presence than the clubs in its region due to it being owned by David Beckham.
Chrissy Hill, CLO and interim COO of Parity Technologies, Polkadot’s leading technical contributor, said: “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”
In a release, Polkadot said that it views this partnership as a “prime opportunity” to engage with Inter Miami CF’s global fanbase, an opinion held by a myriad of financial firms on sports organisations.
Sports presents a valuable opportunity for firm’s across the financial sectors to connect with new customer bases. Earlier this week, Insider Sport spoke to Stephanie Wilks-Wiffen, Director of Marketing of UK and DACH at eToro, who discussed how the company has leveraged football and other sports in recent years.
