Inter unveils fresh partnership with Gatorade
Gatorade has unveiled a partnership with Serie A giants, FC Internazionale Milano for the next two seasons, 2018-19 and 2019-20.The sports drink will...
The UEFA Nations League: An unlikely innovation for international football
Anticipation consistently accompanies the recommencing of club football after an international football, however due to UEFA's much scrutinised Nations League tournament, this set of internationals...
Real Betis strengthens ties with European fanbase through Amazon
La Liga side Real Betis Balompié has partnered with Amazon in a bid to strengthen its relationship with its fans from all over Europe.The Seville...
Irish FA announces new partnership with Toals Bookmakers
The Irish FA has unveiled Toals Bookmakers as the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate...
Sky Sports secures exclusive Scottish Premiership deal
Sky Sports will become the exclusive broadcaster of the Ladbrokes Scottish Premiership from 2020, confirming a five-year deal with the Scottish Professional Football League...
Chelsea confirm new content to elevate engagement in China
English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...
Premier League strengthens relationship with Barclays
Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league.The extension means...
PSG confirms partnership with Asian betting operator LoveBet
French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet.LoveBet is prominent in...
Anouk Mertens lands COO role at Eleven Sports
Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer.Mertens has a history at the company, previously serving as...
Chelsea facing transfer ban over rule breaches
World football’s governing body, Fifa is investigating alleged violations in rules when it comes to signing players under the age of 18.According to...