Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter.
The partnership comes as the social media platform is continuing to place a deeper focus on enriching its platform with new and engaging content.
Roma’s innovative and highly engaging strategy on the platform has seen the club labelled the ‘Kings of Football Twitter’ by the media and won both critical praise and new followers all over the world.
The newly struck deal will allow Roma fans and followers, as well as the wider Twitter audience to enjoy exclusive live games, match previews, player interviews, squad training as well as classic moments from the club’s archives.
The deal will help Roma elevate its partnerships as it can offer a wide range of contents to its various sponsors.
Simone Tomassetti, Head of Sports Partnerships Southern Europe, commented: “We are proud to have signed this deal with AS Roma, a partner who communicates in an innovative way. Providing a wide offer, with videos and contents in the field of entertainment, news and sport is very important for Twitter and the partnership with AS Roma fits perfectly in this direction.”
Francesco Calvo, Chief Revenue Officer at AS Roma, added: “Roma’s innovative and award-winning social media strategy has been widely hailed as a ‘game-changer’ in the world of sport and we’re delighted to have become the first club in Italy to enter into this kind of commercial partnership with Twitter.
“The new deal will enable us to deliver an even more engaging experience to our fans and followers, bringing them even closer to the club, and also allow us to deliver increased exposure and value to new and existing sponsors.”