The Premier League and Sports Interactive, the creators of Football Manager, have announced a four-year licensing partnership.

Starting with the 2024/25 season, Premier League clubs will be fully licensed in the football simulation game, Football Manager. This will include official logos, kits and player photos across all versions, leading to a more immersive experience.

Miles Jacobson, Studio Director at Sports Interactive, commented: “Since Football Manager’s inception, we have always wanted to work with the Premier League, and we’re delighted to announce that at last we are. 

“The partnership isn’t just about the huge in-game benefits it’ll give our fans, but also the opportunities it provides us to help with the incredible things that the Premier League and their clubs do off the pitch. That includes community and charitable work, two things we’re enormously passionate about, as well as the ability to work with some of their existing partners.

“We are very grateful to the Premier League and their other partners in our space for allowing us to be an officially licensed product of the world’s most commercially successful football league.” 

Although the game didn’t have a licence for clubs prior to this deal, Football Manager sponsored individual clubs. Everton FC renewed a partnership with Football Manager to be an official partner of the club’s women’s team in 2022.

Will Brass, Premier League Chief Commercial Officer, said: “Football Manager has been a big part of the sporting landscape for decades, and is loved and enjoyed by millions of fans around the world.

“We are thrilled that the Premier League will now feature even more prominently in the game, helping to deliver a deeper, more authentic experience for anybody who takes on the challenge of managing a Premier League club.”

The organisations have stated that more details on the Premier League’s integration into the game, as well as partnership activities between Sports Interactive and the League, will be disclosed later in the year.

Previous articleiGaming Daily: Preparing for a betting surge during EURO 2024
Next articleRonaldinho stars in Booming Games’ latest spins slot game